CPLI Calculator — Project Vantage

Client & Period

Client Name

Current Period

Prior Period

GA4 Metrics — Organic Search Only

Metric	Current Period	Prior Period
Organic Sessions
Organic New Users
Blog Landing SessionsOrganic search channel only
User EngagementEnter as h:mm:ss — avg eng time calculated using organic sessions above
Engaged Sessions

GA4 Metrics — Organic Search Only

Metric	Current Period	Prior Period
Organic Sessions
Organic New Users
Blog Landing SessionsOrganic search channel only
User EngagementEnter as h:mm:ss — avg eng time calculated using organic sessions above
Engaged Sessions

GSC Metrics

Metric	Current Period	Prior Period
Organic Clicks
Organic Impressions

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Acquisition Lift

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Behavioral Lift

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Metric Breakdown